Those doctrines aren’t proved, as the youth we’ve to probe and actually document all those doctrines in colorful ways, I choose to do it with my xhosa attire fashion, of which is relatively a dominant way to go about it.
Intro Africa had a converse with developer Laduma Ngxokolo
about his Xhosa inspired knitwear
Why work with knitwear?
Why knitwear?
LN Knitwear is set up far and wide, it also represented a certain symbolism in the Xhosa Attire culture, as Xhosa initiates have to wear new particulars upon coming from inauguration academy. Knitwear is part of the clothes they wear. Knitwear is also a crucial item in numerous people’s wardrobes, it helps them keep warm in downtime, and also can be permeable fabric and filaments for summer.
IA .Can you tell us what inspired your first outlines, the cardigans? LN .The cardigans have been a harmonious item in fashion for times, more specifically menswear. I started with menswear in creating the knits. In stitching the cardigans were the one item that came out proper in the prototyping. Also I learnt to knit a cardigans as my first item to knit in the machine. It also came an organic transition. IA .What does Maxhosa represent to you in the environment of South Africa and what’s the communication behind the brand?
LN .The communication behind the brand, is to celebrate culture, the language, heritage and beauty of the Xhosa people. It now has been inspired by further societies within the mainland, it now means that we represent African luxury.
Global brand XHOSA ATTIRE
IA .You have erected a strong original brand and a global brand that celebrates original heritage Why do you suppose Maxhosa has been embraced and resonates encyclopedically?
LN. Because we’ve an authentic story that represented a culture within the South African environment. It now has been inspired by further societies within the mainland, it now means that we represent African luxury. That’s why the world gravitates towards the brand, it’s in the quality and the story.
IA You have your own plant and shop, and the maturity of your product comes from South and Southern Africa, what’s behind this choice, given the implicit options for sourcing cheaper labour away?
LN To help tell our own story and erected our own dynasty, the stylish raw accoutrements for what we sourcing majorly comes from Southern Africa. It also was a no brainer to produce from home. As precious as the benture was, it’s about the quality as we make no particulars from synthetic filaments. The biggest drive was to retain jobs locally and also contribute to the country.
What are the main challenges facing contrivers in South Africa and potentially in Africa moment? And how have you tête-à-tête dealt with the main challenges?
LN The business of fashion is the crucial thing that’s seen as not easy, as numerous contrivers are talented. But there are walls to entry with retaining your own product, as well as distribution. I had the occasion to have numerous instructors along the way, who supported in growing my business wit. Also the education helped as I empowered myself by studies.
